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<\/strong><\/p>\n The rule for running a successful car dealership is pretty simple – always be competitive. Unfortunately, gaining that competitive edge can be more challenging than it sounds. A good example would be search engine optimization and how it constantly changes. Due to search engine platforms<\/a><\/span><\/strong> tweaking algorithms to improve the user experience, it is recommended to always be prepared for unexpected updates. But what does selling cars have to do with search engine visibility?<\/p>\n <\/p>\n In short, search engine visibility means gaining an affordable, modern, and competitive edge. But it takes more than a few basic approaches to get the job done. With more and more people turning to search engines to help them find what they are looking for, it is critical for all businesses to have an online presence. It also means using better tactics than the competition.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”blockquote” _builder_version=”3.26.3″ text_font=”Roboto Condensed||||||||” text_text_color=”#b21212″ text_font_size=”24px” text_letter_spacing=”0.1px” text_line_height=”154%” background_color=”#fafafa” z_index_tablet=”500″ text_font_size_tablet=”22″ text_font_size_phone=”20″ text_font_size_last_edited=”on|phone” text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n This is because advanced SEO strategies are better left to professionals.<\/strong><\/p>\n<\/blockquote>\n [\/et_pb_text][et_pb_text _builder_version=”3.26.3″ text_font=”Roboto||||||||” text_text_color=”#999999″ text_font_size=”16px” text_line_height=”180%” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n <\/p>\n To get some perspective on what it means to gain higher ranking and tap into some powerful organic exposure, these are common strategies that form part of a solid SEO campaign.<\/p>\n <\/p>\n An Optimized Website<\/strong><\/p>\n <\/p>\n Having a website should be the main priority. Not only can it be used as an indirect sales funnel to the cars on the floor, but it keeps working even when the dealership is closing for the day. However, the website should live up to certain expectations in order to get noticed by search engines. They include:<\/p>\n <\/p>\n 1.\u00a0Content and keywords<\/strong><\/p>\n <\/p>\n Quality content and strong keywords go together. This means they should be relevant to each other, while the content should be considered useful by visitors. It helps to be creative and post authority articles related to the cars being sold at the dealership. The aim is to gain trust and attract potential buyers away from the competition. By posting articles buyers will appreciate, there is a good chance they are going to visit the dealership.<\/p>\n <\/p>\n 2. Loading Speed<\/strong><\/p>\n <\/p>\n The loading speed of the site does not just influence the ranking, but also the attitude of those who try to access it. When a page takes more than two or three seconds to load, it’s too long. Hence the reason for trimming distractions that might be slowing down the speed.<\/p>\n <\/p>\n 3. Responsive Design<\/strong><\/p>\n <\/p>\n It is critical that the design of the website is able to accommodate all manner of devices. From smartphones and tablets to laptops and desktops, every user should enjoy the experience.<\/p>\n <\/p>\n 4. Visuals<\/strong><\/p>\n <\/p>\n The right design is going to allow for great visuals like photos and videos. And what is the best way to grab attention when selling cars? Because while images and videos add to the online presence of the site, it provides users with the type of experience they should expect.<\/p>\n <\/p>\n 5. Link Building<\/strong><\/p>\n <\/p>\n Once the website is optimized and ready for streams of visitors, off-site tactics have to be utilized. One of these is known as link building. Basically, it means getting a link of the website for the dealership on a different site. But the site should be related to cars, and it should have a good online reputation.<\/p>\n <\/p>\n The main benefits of link building come down to traffic sharing, as well as the visibility gained with search engines. And one of the best suggestions for getting links on other sites – guest posts or blogs. If these are worth reading, other websites can offer to publish them with a link to the dealership website somewhere.<\/p>\n <\/p>\n 6. Social Media<\/strong><\/p>\n <\/p>\n Car dealerships are in a very good position to use trending social media platforms. Image, style, class, and even affordability can be used as labels for social media posts. Just remember to keep posts interesting and worth sharing if they are going to do any good.<\/p>\n <\/p>\n 7. Local Searches<\/strong><\/p>\n <\/p>\n As a local dealership, it is always important to focus on the immediate surrounding market. And the location of the dealership might make it difficult to get the necessary publicity and attraction. But this is what local online searches are for.<\/p>\n <\/p>\n If potential buyers can easily find the dealership through an online map or directory, it’s a step at beating the competition. But once again, attention has to be paid to the details. For example, the contact information should always be up to date, just like the address. If more information can be added, space should definitely be used.<\/p>\n <\/p>\n <\/p>\n\n
Effective Tips Car Dealerships Can Use<\/strong><\/h2>\n
Consider Hiring Professionals<\/strong><\/h3>\n